WE DON’T FOLLOW TRENDS. WE TRANSFORM THEM.
ÖSKJONHEIT WAS BORN FROM A SIMPLE, YET QUIETLY RADICAL BELIEF: FASHION SHOULD CARE — ABOUT PEOPLE, THE PLANET, AND THE INVISIBLE THREADS THAT CONNECT US TO THE PAST. BASED IN VIENNA, WE ARE COMMITTED TO CREATING WITH PURPOSE AND CONSCIOUSNESS.
OUR NAME MERGES SKÖNHET AND SCHÖNHEIT – TWO WORDS FOR BEAUTY, WOVEN TOGETHER ACROSS LANGUAGES, CULTURES, AND VALUES.
FOR US, BEAUTY IS NOT JUST SOMETHING TO BE SEEN – IT’S SOMETHING TO BE FELT, QUESTIONED, AND HONORED.
WE DON’T BEGIN WITH EMPTINESS.
WE BEGIN WITH WHAT HAS BEEN TOUCHED, WORN, LOVED – CLOTHES THAT CARRY MEMORY, FABRICS THAT WHISPER STORIES.
THROUGH UPCYCLING AND A METICULOUS PROCESS OF REPAIR AND CLEANING, WE GIVE FORM TO WHAT WAS LEFT BEHIND – NOT AS NOSTALGIA, BUT AS A BOLD PRESENCE.
EVERY PIECE HOLDS A HISTORY.
EVERY COLLECTION BUILDS A BRIDGE – BETWEEN GENERATIONS, BETWEEN HUMANS AND NATURE, BETWEEN WHAT ONCE WAS AND WHAT COULD BE.
OUR MISSION
TO CREATE FASHION THAT MEANS SOMETHING.
WE DESIGN FOR THOSE WHO FEEL DEEPLY: WHO SEEK INTENTION IN EVERY STITCH, WHO VALUE PURPOSE AS MUCH AS FORM.
OUR PRACTICE IS ROOTED IN SUSTAINABILITY – NOT AS A CONCEPT TO BE MARKETED, BUT AS A WAY TO EXIST.
WE BELIEVE IN SMALL BATCHES, CAREFUL DESIGN, AND CLOTHES THAT BECOME EXTENSIONS OF INNER STRENGTH.
WHAT DRIVES US
FAMILY. ART. NATURE. WOMEN. COLLABORATION.SUSTAINABILITY. UPCYCLING.
THESE ELEMENTS ECHO THROUGH EVERY COLLECTION – NOT JUST TO BE WORN, BUT TO BE EXPERIENCED.
ÖSKJONHEIT IS MORE THAN A LABEL.
IT IS A LIVING ARCHIVE OF MEMORY, TRANSFORMATION, AND BELONGING.
WELCOME TO THE MOVEMENT.